Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Type

Book

Authors

Geoffrey A. Moore

ISBN 10

0066620023

ISBN 13

9780066620022

Tags

Industrial Relations, Management, Advertising, Marketing, Sales & Selling, New Business Enterprises, Accounting, Industrial Technology

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. - from Amzon

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