Strategic Management and Competitive Advantage: Concepts

Type

Book

Authors

Jay Barney

William Hesterly

ISBN 10

013154716X

ISBN 13

9780131547162

Tags

Management, Systems & Planning, Strategy & Competition, Strategic Planning, Reference

Description

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations. - from Amzon

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